Being Everywhere Isn't a Strategy—Being Effective Is

Let’s talk about something that burns a lot of time and energy in this online hustle: trying to be on every single platform because we think we have to.

You know the vibe:

“I need to post on Instagram, TikTok, LinkedIn, YouTube, Pinterest, Threads, X, AND email every week… or I’m falling behind!”

Whew. Exhausted just reading that? Me too.

Here’s your permission slip to breathe:

Being on every platform doesn't make you a better marketer—being on the right platforms does.

🎯 Truth Bomb: Focus Beats FOMO

Digital marketing isn’t about doing everything. It’s about doing the right things for the right people in the right places.

Let’s break that down 👇

Right things: Creating content that connects, converts, and communicates your value.
Right people: Your ideal audience—not everyone on the internet.
Right places: Where your people actually hang out and pay attention.

You don’t need to master every platform. You just need to master where your voice matters most.

📌 How to Find Your Best Platform

Ask yourself:

Where is my audience active and engaged?
Where do I feel most natural showing up? (Video? Writing? Audio?)
What platform aligns with my brand vibe and goals?

Example:

If you’re a personal brand with strong storytelling skills, Instagram Stories + a weekly email newsletter might be gold.

If you’re a B2B expert, LinkedIn and webinars could be your playground.

If you’re a visual creator or eCom brand? TikTok or Pinterest might light it up.

Don’t stretch yourself thin trying to win everywhere. Win somewhere first.

🛠️ The Power of a Focused Funnel

Here’s a simple strategy I LOVE:

One core content platform – e.g., YouTube, podcast, blog
One social platform to promote + connect – e.g., Instagram or TikTok
One email list to nurture – your secret weapon 💌

That’s it. That’s the magic. You can scale later—but starting focused builds momentum faster and feels way less overwhelming.

🔄 Repurpose, Don’t Repeat

Oh, and here's the bonus move: Once you’ve got your groove on one platform, repurpose your content for the others instead of creating from scratch.

Turn a blog post into: